3DGEA B2B enterprise software company with long sales cycles and a growing reliance on outdated customer proof materials.
The sales team was cycling through the same 3 stale case studies and testimonials, often presenting references from entirely different industries to new prospects. Enterprise deals were stalling more frequently, and the average sales cycle had stretched to 14 months. The proof library had not kept pace with the business.
Two focused onboarding sessions in the first week, totalling around 4 hours, gave 3DGE what they needed to start building immediately. By the following Monday, the work was underway. Within 3 months, a robust customer proof program was in place, filled with targeted sales assets built for real buyer contexts.
The closed win rate increased by 7% and the average sales cycle dropped from 14 months to 9 months. The team moved from recycling mismatched references to deploying relevant, high-converting proof at each stage of the pipeline.
“Within 3 months we had a robust proof program filled with high converting sales assets.”
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